16 Hours. Mirror-Shine Gloss. Zero Stickiness. Maybelline Super Stay Vinyl Ink Lip Gloss.
Maybelline New York Super Stay Vinyl Ink Lip Gloss is the long-wear, high-shine lip gloss that redefines what a gloss can be — a 16-hour, smudge-resistant, non-sticky liquid gloss with a mirror-like vinyl shine finish that delivers the high-impact glossy lip of a traditional lip gloss without any of its traditional compromises. No stickiness. No fading. No constant reapplication. Shade 130 Extra delivers a vivid, vibrant colour with the kind of saturated, wet-look shine that makes lips impossible to ignore — sustained for 16 hours of genuine wear through eating, drinking, and the demands of real daily life.
Lip gloss’s long-standing trade-off — the beautiful high-shine finish compromised by sticky texture, short wear, and the perpetual need for touch-ups — is exactly the problem that Maybelline’s Super Stay Vinyl Ink formula is engineered to eliminate. The Vinyl Ink formula’s key ingredients — isododecane, dimethicone, and trimethylsiloxysilicate — create a flexible, film-forming gloss system that bonds to the lip surface and maintains the formula’s high-shine finish and colour intensity without the tackiness of conventional gloss formulas, and without the rigidity that makes many long-wear lip products uncomfortable. The result is a lip gloss that wears with the comfort of a balm, performs with the longevity of a liquid lip, and shines with the intensity of a vinyl finish — three qualities that the lip gloss category has historically treated as mutually exclusive. At $22.70, it is high-performance, long-wear lip gloss at an accessible price point that makes 16 hours of mirror-shine lips genuinely attainable every day.
Key Benefits
- 16-hour long-lasting formula delivers sustained colour and shine without the constant reapplication that conventional lip glosses require — apply once and trust the Super Stay formula to maintain the look through the demands of the day
- Mirror-like vinyl shine finish creates the high-impact, wet-look glossy lip that makes the lips appear fuller, more defined, and immediately attention-commanding — the maximum-shine gloss effect sustained for hours
- Non-sticky, comfortable formula wears without the tacky, hair-catching feel of traditional glosses — the high-shine finish without the high-maintenance discomfort
- Smudge-resistant and fade-resistant formula keeps lip colour intact through eating and drinking — the staying power that makes Super Stay Vinyl Ink genuinely practical for all-day wear
- Precise applicator brush allows clean, controlled application along the lip line — a professional-quality application without a separate lip liner or lip brush
- Shade 130 Extra — a vivid, saturated colour with maximum vinyl shine impact
Suggested Use
Apply the Super Stay Vinyl Ink Lip Gloss using the precision applicator brush, starting at the cupid’s bow and working outward along the upper lip, then filling in the lower lip from the centre outward. The applicator’s tapered tip allows precise application along the lip line without a separate liner — use the pointed end of the applicator for the lip line and the flat face of the brush to fill and build colour on the body of the lip. For maximum colour intensity and the fullest vinyl shine effect: apply in a single, generous layer and allow to set for 30–60 seconds before pressing lips together — this sets the film-forming formula and maximises both colour intensity and longevity. For a more natural, everyday gloss effect: apply a lighter layer from the centre of the lips outward, leaving the lip line slightly softer for a diffused, glossy wash of colour rather than a full, defined vinyl lip. Do not rub lips together immediately after application — the formula performs best when it is allowed to set undisturbed. For maximum longevity, avoid applying heavy lip balm or lip care products immediately before use — a clean lip surface allows the Vinyl Ink formula’s film-forming system to bond most effectively.
Key Features
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Vinyl Ink Formula — The Technology Behind the Shine: The Vinyl Ink formula’s distinctive high-shine, long-wear performance is built on a trio of film-forming ingredients — isododecane, dimethicone, and trimethylsiloxysilicate — that work together to create a flexible, durable, high-refractive-index film on the lip surface. Isododecane is a lightweight, fast-evaporating silicone solvent that carries the formula’s pigments and film-formers onto the lip surface and evaporates quickly during wear, depositing the colour and shine system without contributing to the sticky, wet feel that solvent-heavy gloss formulas maintain throughout their wear. Dimethicone provides the formula’s silky, non-sticky feel and its flexibility during wear — the comfortable, cushioned sensation that distinguishes Vinyl Ink from the stiff, brittle feel of many long-wear lip formulas. Trimethylsiloxysilicate is the film-former responsible for the formula’s extraordinary longevity — a silicone resin that creates a flexible, water-resistant film that bonds to the lip surface and maintains the formula’s colour and shine integrity through the mechanical stress and moisture exposure of eating, drinking, and daily activity
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16-Hour Wear — The Super Stay Standard Applied to Gloss: The 16-hour wear claim on Super Stay Vinyl Ink represents the application of Maybelline’s Super Stay long-wear technology to the lip gloss format — the most ambitious wear performance claim in the gloss category, delivered through the same formulation rigour that has made Super Stay Maybelline’s most trusted long-wear makeup franchise. For the lip gloss consumer who has always envied the staying power of liquid lips but preferred the shine and comfort of a gloss, Super Stay Vinyl Ink represents the formula that finally resolves this compromise — the long-wear performance of a liquid lip in the comfortable, high-shine format of a premium gloss
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Non-Sticky Texture — Redefining What Gloss Can Feel Like: The non-sticky texture of Super Stay Vinyl Ink is perhaps its most surprising and most appreciated quality for consumers who have accepted stickiness as an inherent compromise of the lip gloss format. The formula’s silicone-based texture system produces a smooth, comfortable, cushioned wear experience that feels nothing like the traditional gloss — no hair-catching tackiness, no uncomfortable pulling sensation when the lips are pressed together, no sticky residue on cups or glasses. The high-shine finish that makes the lips look glossy comes from the formula’s high-refractive-index film rather than from the surface moisture and tackiness of conventional glosses — a fundamentally different approach to gloss that produces a genuinely better wearing experience
