Luxurious Color. Soft Matte Finish. All-Day Wear.

The Hourglass Unlocked Soft Matte Lipstick delivers the rich, saturated color and sophisticated matte finish Hourglass is known for — in a formula that's comfortable enough to wear all day. Unlike traditional matte lipsticks that dry out and emphasize lip texture, the Unlocked formula glides on with a creamy, cushioned feel that sets to a soft, velvety matte that never feels tight, cracked, or uncomfortable. 100% vegan and cruelty-free, it's luxury lip color with a conscience.

Key Benefits

• Soft matte finish delivers sophisticated, non-shiny color without the dryness of traditional mattes
• Rich, highly pigmented color in a single swipe — buildable for deeper intensity
• Long-lasting formula stays vibrant and true throughout the day
• Comfortable, cushioned wear — never tight, cracked, or drying
• 100% vegan and cruelty-free — no animal-derived ingredients or testing

How to Use

Apply directly from the bullet, starting at the cupid's bow and working outward to each corner of the upper lip. Press lips together to transfer color to the lower lip, then refine the edges. For a more precise application, use a lip brush to define the lip line before filling in. For longer wear, blot with a tissue after the first application and apply a second layer. Layer over a matching lip liner to extend wear and prevent feathering.

Key Ingredients

• Vitamin E (Tocopherol): An antioxidant that nourishes and conditions lips while wearing, preventing the dryness and discomfort associated with traditional matte formulas
• Jojoba Oil: A lightweight, skin-identical oil that keeps lips soft and supple throughout the day, maintaining comfort under long-wearing matte coverage
• Candelilla Wax: A plant-based wax that provides structure and long-wearing hold while keeping the formula 100% vegan
• Pigment-Rich Colorants: High-concentration pigments that deliver intense, true-to-pan color in a single application with a soft, velvety matte finish