Clean Hair. Locked Color. Zero Compromise.

Color Wow Hooked Clean Shampoo with Root-Locking Technology is the revolutionary shampoo engineered to deliver a genuinely deep, thorough clean while actively protecting color-treated hair from fading. Traditional shampoos strip color along with dirt and oil — Hooked Clean is different. Its patented Root-Locking Technology anchors color molecules to the hair fiber during washing, preventing the color loss that typically occurs every time you shampoo. The result is hair that's truly clean, vibrantly colored, and noticeably healthier-looking wash after wash. No sulfates, no color stripping, no compromise between clean and color-safe.

Key Benefits

• Patented Root-Locking Technology anchors color molecules during washing to prevent fading and extend color vibrancy
• Delivers a deep, thorough clean that removes dirt, oil, and product buildup without stripping color
• Sulfate-free formula is gentle on color-treated, chemically processed, and highlighted hair
• Leaves hair feeling genuinely clean — not just refreshed — with a lightweight, non-stripping lather
• Improves the longevity of salon color, reducing the frequency of costly color appointments

How to Use

Wet hair thoroughly with warm water. Apply a small amount of Hooked Clean Shampoo to the scalp and roots, working into a lather with your fingertips using gentle circular massaging motions. Focus cleansing at the scalp where oil and buildup accumulate — the lather will naturally cleanse the lengths and ends as it rinses through. Rinse thoroughly with cool or lukewarm water. For best color protection results, avoid using very hot water, which opens the hair cuticle and accelerates color fade. Follow with Color Wow Color Security Conditioner for a complete color-protecting wash routine. Use regularly as your primary shampoo for maximum color longevity.

Key Features

• Root-Locking Technology: Color Wow's proprietary innovation that works during the washing process to physically anchor color pigment molecules to the hair fiber — preventing the color loss that occurs when the hair cuticle opens during shampooing, which is the primary cause of color fade between salon visits
• Deep Clean Without Color Stripping: A powerful yet gentle cleansing formula that effectively removes scalp oil, sweat, styling product residue, and environmental pollutants without the harsh sulfates that strip color and leave hair feeling dry, brittle, or dull
• Sulfate-Free Formula: Free from sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) — the aggressive cleansing agents found in most shampoos that are responsible for both color stripping and the dryness and irritation that color-treated hair is particularly susceptible to
• Color Longevity: By protecting color at every wash, Hooked Clean extends the life of salon color significantly — keeping hair looking freshly colored for longer and reducing the frequency of expensive color appointments