Velvet-Soft Color That Lasts All Day.

Fenty Icon Velvet Liquid Lipstick by Rihanna is the long-wearing liquid lipstick that delivers a luxurious velvet matte finish with the comfort of a balm. This vegan, cruelty-free formula goes on smooth and sets to a rich, velvety finish that stays put through the day without cracking, flaking, or fading. Deeply pigmented shades designed to flatter every skin tone — Fenty Icon Velvet Liquid Lipstick is bold, beautiful, and built to last.

Key Benefits

• Long-wearing formula that stays put all day without fading, feathering, or transferring
• Luxurious velvet matte finish that looks editorial and feels comfortable on the lips
• Rich, full-coverage pigmentation in a single swipe — no layering needed
• Comfortable wear — formula is designed to feel soft and non-drying throughout the day
• Vegan and cruelty-free — never tested on animals, free from animal-derived ingredients

How to Use

Apply directly from the doe-foot applicator to clean, bare lips, starting at the center and blending outward for even coverage. For a precise, defined edge, use a lip liner to outline the lips before applying. Allow to dry fully before pressing lips together to set the color and maximize wear. For longer-lasting results, apply a thin layer, allow to dry completely, then apply a second coat. Avoid applying over lip balm or gloss as this may reduce wear time and affect the velvet finish.

Key Features

• Velvet Matte Finish: A modern, velvety texture that looks rich and luxurious without the stiff, uncomfortable feel of traditional matte formulas — soft, smooth, and comfortable enough to wear all day
• Long-Wearing Formula: Transfer-resistant and fade-resistant, this liquid lipstick is engineered to stay put from morning to night, surviving meals, drinks, and daily wear without constant touch-ups
• High-Impact Pigmentation: Deeply saturated color that delivers full coverage in one pass, with a richness and depth that photographs beautifully and makes a statement in person
• Universally Flattering Shades: Developed by Rihanna with inclusivity at the core — every shade is crafted to complement the full spectrum of skin tones, from the fairest to the deepest
• Vegan & Cruelty-Free: Formulated without animal-derived ingredients and never tested on animals — iconic color with a conscience