Restore Strength & Resilience to Damaged Hair

amika The Kure Strength Repair Shampoo is a bond-building formula designed to deeply repair and fortify damaged, over-processed, and color-treated hair. Powered by Sea Buckthorn — amika's hero ingredient — it works from the inside out to reduce breakage and restore hair's natural resilience with every wash.

Key Benefits

• Repairs and strengthens damaged and color-treated hair
• Reduces breakage and fortifies hair bonds
• Gently cleanses without stripping moisture
• Vegan, cruelty-free, and free from harsh sulfates
• Safe for all hair types

How to Use

Apply to wet hair and work into a lather from roots to ends. Massage gently into the scalp, then rinse thoroughly. Follow with The Kure Strength Repair Conditioner for best results. Use regularly as part of your repair routine.

Key Ingredient

• Sea Buckthorn: amika's signature superfruit, rich in omega fatty acids and antioxidants to nourish, strengthen, and protect hair