The Original Clinique Cleanse. Liquid Face Cleanser for Normal Skin.

Clinique Liquid Face Cleanser for Normal Skin is the classic, dermatologist-developed facial cleanser that has been the cornerstone of Clinique’s legendary 3-Step Skin Care System since the brand’s founding — a gentle, effective, soap-free liquid cleanser that removes the day’s makeup, sunscreen, and impurities from normal skin with the precise cleansing calibration that normal skin’s balanced sebum production and resilient barrier require. Normal skin occupies the enviable middle ground in the skin type spectrum — neither too oily nor too dry, with a natural sebum balance that maintains the moisture barrier without producing excess shine, and a resilience to environmental and cleansing stresses that is the envy of every other skin type. But normal skin still requires a cleanser that is specifically calibrated to its needs — thorough enough to remove the genuine impurity load of daily urban life, and gentle enough to preserve the natural balance that makes normal skin’s health and appearance so reliably attractive. The Clinique Liquid Face Cleanser for Normal Skin strikes this balance with the precision that Clinique’s dermatologist-developed formulation philosophy demands — a soap-free liquid formula whose cleansing surfactant system is selected and balanced for normal skin’s specific requirements, delivering a clean that feels thorough and refreshing without the stripping, tightness, or disruption that an incorrectly matched cleanser can impose even on resilient normal skin. 150ml of Clinique’s classic liquid facial cleanser, formulated for normal skin.

Key Benefits

• Thoroughly removes makeup, sunscreen, environmental pollutants, and daily impurities from normal skin without disrupting its natural sebum balance or stripping the moisture barrier
• Soap-free formula cleanses gently and effectively without the alkalising pH shift that soap-based cleansers impose on the skin — preserving the slightly acidic pH environment that is optimal for normal skin’s barrier function and microbiome health
• Leaves normal skin feeling genuinely clean, refreshed, and perfectly balanced after cleansing — neither tight nor greasy, simply clean and ready for the next steps of the skincare routine
• Rinses completely and cleanly without leaving residue on the skin’s surface — a clean slate for the toner, serum, and moisturiser steps that follow
• Maintains normal skin’s natural balance with consistent daily use — a gentle, calibrated cleanse that supports the sebum equilibrium and barrier health that characterise well-maintained normal skin
• Allergy-tested and fragrance-free to Clinique’s dermatologist-developed standards — a cleanser that is safe and appropriate for normal skin without sensitising ingredients

Suggested Use

Use morning and evening as the first step of the Clinique 3-Step Skin Care System or your own daily skincare routine. Apply a small amount of the liquid cleanser to damp fingertips and work into a light lather before applying to the damp face and neck in gentle circular motions. The cleanser’s lightweight liquid texture distributes easily across the skin’s surface — work it across the forehead, cheeks, nose, chin, and down the neck with gentle, even pressure. Rinse thoroughly with lukewarm water until the skin feels completely clean and residue-free. Pat dry gently with a clean, soft towel. Follow immediately with the Clinique Clarifying Lotion toner appropriate for your skin type, then moisturiser, as part of the complete 3-Step routine. For makeup removal: the Liquid Face Cleanser is effective at removing light to moderate daily makeup — for heavier or waterproof makeup, use a dedicated makeup remover or micellar water before cleansing for the most thorough impurity removal.

Key Features

• The Clinique 3-Step Foundation — The Cleanser That Started It All: The Clinique Liquid Face Cleanser is the Step 1 anchor of the 3-Step Skin Care System that revolutionised the way consumers think about skincare when Clinique introduced it in 1968 — the first step in a dermatologist-designed routine that proved, for the first time at mass prestige scale, that great skin is the result of a consistent, correctly calibrated daily routine rather than luck or genetics. The Liquid Face Cleanser’s role in this system is foundational in the most literal sense — it prepares the skin for the toning and moisturising steps that follow, and the quality of the cleanse it delivers determines how effectively every subsequent product performs
• Soap-Free Formulation — The Chemistry of Gentle Cleansing: The soap-free designation of the Clinique Liquid Face Cleanser reflects a meaningful formulation choice — the decision to formulate with synthetic detergent surfactants rather than traditional soap, whose alkaline pH and saponified fatty acid chemistry disrupt the skin’s slightly acidic natural pH and strip its lipid barrier more aggressively than well-formulated synthetic surfactant systems. The soap-free formula’s pH is calibrated to be compatible with the skin’s natural acid mantle, making the cleanse genuinely gentler and less disruptive to the normal skin’s sebum balance and barrier integrity than traditional soap-based alternatives
• Normal Skin Calibration — The Right Cleanser for Balanced Skin: Normal skin’s balanced sebum production and resilient barrier do not require the intensive gentleness of a dry-skin formula or the enhanced degreasing power of an oily-skin formula — they require a cleanser that is calibrated for effective impurity removal at a cleansing intensity that is neither under- nor over-powered for normal skin’s actual cleansing needs. The Clinique Liquid Face Cleanser for Normal Skin delivers this precise calibration — the result of Clinique’s decades of dermatologist-guided formulation experience in skin-type-specific cleansing
• Clinique — The Brand That Invented the Skincare Routine: Clinique’s founding proposition — that great skin is achievable by anyone through a consistent, dermatologist-developed daily routine — was a revolutionary idea in 1968 and remains the most important truth in skincare. The Liquid Face Cleanser for Normal Skin is the Step 1 expression of this proposition — the beginning of a routine that has transformed the skin of millions of consumers over more than five decades of consistent use